Nanashi's world
One founder, three distinct brands and a passion for bringing the best of Asia and beyond to Mauritius.
The person behind the brands
Nanashi
Nanashi is the founder's creative alias: the name behind O4U Store, Ippeuda and LUNA. Inspired by Korean culture and Asia more broadly, Tawheedah created the businesses to make exciting products and experiences feel closer to home in Mauritius.
The shops are both her work and her passion. Their colour, playfulness and sense of discovery keep her connected to the curious part of herself that never stopped loving beautiful things, new places and meaningful details.
The journey so far
Each shop has its own point of view, while every selection carries the same personal care.
The beginning
O4U began with a simple idea: make the products, culture and discoveries Nanashi loves more accessible at home. That idea grew into a colourful destination made for fans, explorers and anyone looking for something special.
Chosen in person
Nanashi regularly travels to Seoul and other Asian destinations, following new releases, discovering brands and personally selecting products to bring back to Mauritius.
Three expressions
O4U celebrates K-pop and colourful finds. Ippeuda brings together Korean skincare and clothing. LUNA explores Dubai perfumes and a special Eid collection that returns every year. Together, they are three sides of one creative world.
Only for you
From Seoul and other destinations across Asia to the shelves of O4U, Ippeuda and LUNA, every trip brings back new inspiration and carefully selected finds.
